Tree Service Case Study
From Long-Standing Trust to Dominating Local Searches
Scott Wills Tree Service had decades of trust in the East Kootenays, but their online presence didn’t reflect their reputation. Their old website design, low rankings, and limited visibility made it difficult for customers to find core services like tree removal, tree trimming, and stump grinding.
By partnering with MightyMen Webcrafters, they aimed to gain more visibility, generate more calls, and dominate local searches for high-intent tree service keywords.
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The Problem
Trusted Tree Service Losing High-Intent Leads to Competitors
Scott Wills Tree Service had built long-standing trust across the East Kootenays, but their website wasn’t showing it. Before working with MightyMen Webcrafters, they averaged just 5–10 calls or form submissions per month, rankings were buried beneath competitors, and the old website design made it difficult for customers to find essential services.
This lack of online visibility and proper SEO signals meant that emergency and high-value service calls were being captured by competitors, despite Scott Wills’ expertise and local reputation.
- Low online visibility for core services like tree removal and arborist work, allowing competitors to dominate search results
- Outdated website design that failed to communicate trust, experience, or service quality
- Poor user experience, making it difficult for customers to quickly find services or contact the business
- Limited local SEO presence, resulting in weak rankings outside of branded searches
- Inconsistent lead flow, averaging only 5–10 calls or form submissions per month
- Missed emergency service opportunities due to low Map Pack visibility during high-intent searches
The Strategy
Rebuilding Visibility and Capturing High-Intent Tree Service Leads
To ensure Scott Wills dominated local searches, we implemented a comprehensive digital strategy combining website redesign, SEO, local optimization, and targeted ads. Each element worked together to increase visibility, attract high-intent customers, and convert searches into calls and form submissions.
Modern Website Design
We rebuilt the website with a conversion-focused layout that clearly displayed core services, service areas, and contact options, making it easy for both customers and search engines to understand the business.
Local SEO & City Pages
We created location-specific pages for Cranbrook, Kimberley, Fernie, and surrounding communities. This improved rankings for high-intent local searches and allowed the business to capture more calls across multiple areas.
Technical SEO & Site Optimization
Implemented technical improvements including speed optimization, internal linking, and site structure fixes, ensuring the website was fully crawlable and indexable by search engines.
Service Page Optimization
Each core service (tree removal, tree trimming, stump grinding, dangerous tree removal) received a dedicated, optimized page, improving keyword targeting and search relevance.
Google Business Profile Optimization
Optimized the Google Business Profile to increase Map Pack visibility and improve trust signals, ensuring customers searching for emergency or high-value tree services found Scott Wills first.
Targeted Google Ads
Launched Google Ads campaigns to drive immediate visibility for competitive keywords while organic SEO efforts gained traction, resulting in a fast influx of high-intent leads.
The Results
Dramatic Growth in Visibility and High-Intent Tree Service Leads
After implementing the website rebuild, SEO strategy, local optimization, and targeted ads, Scott Wills saw immediate and measurable improvements in both search visibility and customer engagement.
Top Search Rankings
Achieved Top 3 rankings for high-intent keywords like “tree removal Cranbrook”, “arborist Cranbrook”, and “emergency tree service”, putting the business ahead of competitors in search results.
Expanded Local Reach
Visibility expanded across Cranbrook, Kimberley, Fernie, and surrounding communities, allowing Scott Wills to capture more local service calls and dominate regional searches.
Increased Lead Volume
Lead flow jumped from an average of 5–10 calls/submissions per month to a record 80 calls/submissions in the best month, driven by both SEO and targeted Google Ads.
Map Pack Dominance
Outranked long-time competitors in the Google Map Pack, improving emergency service visibility and driving more high-intent customers to call.
High-Intent Service Requests
Received a larger volume of requests for critical services, including emergency tree removal and dangerous tree services, thanks to optimized service pages and local SEO signals.
Strong Digital Foundation
Scott Wills now has a scalable, optimized website and SEO foundation for future growth, including new service pages, additional locations, and ongoing ranking improvements.
Services Used
The Exact Services That Drove HVAC Visibility and Lead Growth
To take Peak Mechanical from zero visibility to consistent inbound leads, we deployed a focused set of services designed to build authority, capture high intent searches, and convert traffic into calls. Each service played a specific role in strengthening their digital presence and accelerating growth in a competitive HVAC market.
Website Design & Optimization
A modern, conversion-focused website showcasing core tree services, service areas, and contact info, making it easy for customers and search engines to understand the business.
Local SEO & City Pages
Optimized for Cranbrook, Kimberley, Fernie, and surrounding communities to capture local search traffic for high-intent tree service keywords.
Technical SEO
Handled site structure, internal linking, and speed optimization, ensuring the website was fully crawlable and indexable by search engines.
Service Page Optimization
Dedicated service pages for tree removal, tree trimming, stump grinding, and dangerous tree removal, improving keyword relevance and search visibility.
Google Business Profile Management
Ongoing optimization of the Google Business Profile to maintain Map Pack visibility, build trust, and attract high-intent local customers.
Ongoing SEO & Content Expansion
Continuous SEO monitoring, content updates, and local optimization to maintain rankings, adapt to search trends, and ensure long-term digital presence.
What to Expect When Working With Us
A Clear Process Built for Industry-Specific Growth
When you work with Mighty Men Webcrafters, you are not getting a generic agency package. Every strategy is built around your industry, your competition, and your growth goals. We take the time to understand how your customers search, what drives conversions in your market, and where competitors are winning or falling short.
You can expect clear communication, transparent reporting, and data-driven decisions at every stage. Our focus is not on vanity metrics, but on building marketing systems that generate qualified leads, consistent visibility, and measurable business growth.
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Local professionals need trust, visibility, and strong branding.
We help independent service providers outrank large competitors by improving their authority, Google Business Profile performance, and website conversions, giving them a stronger presence in their community.
Click to See the full list of trades and construction services
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