aggregate contractorCase Study
Launching a BC-Wide Digital Foundation for an Aggregate, Crushing, and Hauling Contractor
This aggregate and crushing contractor came to MightyMen Webcrafters with no existing website, no search visibility, and no digital footprint. Operating in a BC-wide commercial market, they needed to establish instant credibility, clearly communicate aggregate, crushing, and hauling services, and create a strong SEO foundation capable of supporting long-term organic growth and future Google Ads campaigns.
We launched a professionally structured website from the ground up, designed to support commercial search intent, province-wide visibility, and inbound inquiries. Alongside the site launch, we initiated ongoing SEO to begin building authority, relevance, and visibility in a highly competitive industrial space.
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The Challenge
Breaking Into a BC-Wide Industrial Market With No Existing Online Presence
Entering the aggregate, crushing, and hauling industry without an existing digital footprint is a major challenge. Before working with MightyMen Webcrafters, this contractor had no website, no search visibility, and no established online authority, making it difficult for potential commercial clients to discover their services or assess their capabilities.
Competing across British Columbia means going up against well-established contractors who already dominate search results, Map Pack listings, and industry-specific queries. Without a structured website or SEO foundation, search engines had no signals to understand the company’s services, coverage area, or relevance for high-intent commercial searches.
- No online presence to support brand visibility or credibility
- No SEO foundation to target BC-wide aggregate, crushing, and hauling searches
- Unclear service communication for commercial decision-makers
- No inbound lead pathway for quote requests or project inquiries
- A digital presence that needed to support future Google Ads campaigns without wasted spend
To compete in a commercial, high-value industry, the business needed a professional digital launch, not just a basic website. The foundation had to be built correctly from day one to support ongoing SEO growth, paid traffic readiness, and long-term scalability.
The Strategy
Building a Scalable SEO Foundation for BC-Wide Aggregate and Crushing Services
Instead of chasing quick wins, we focused on building a scalable digital foundation designed to support BC-wide visibility, commercial search intent, and long-term SEO growth.
Website Built From Scratch
Launched a professional, conversion-focused website with clear messaging around aggregate supply, crushing, and hauling services, built for both search engines and commercial decision-makers.
Service-Focused Site Structure
Structured the website to clearly communicate core services, allowing Google to understand what the business does and who it serves across British Columbia.
Province-Wide SEO Targeting
Built the site with BC-wide SEO targeting, allowing future expansion into regional and city-specific pages without restructuring the site.
SEO-Ready Technical Setup
Implemented technical SEO best practices including site speed, indexing, and crawl structure to support long-term ranking growth.
Conversion Pathways
Designed clear contact and inquiry pathways to support inbound commercial leads as traffic increases.
Ads-Ready Architecture
Prepared the site structure for future Google Ads campaigns, ensuring paid traffic can be sent to optimized service pages without wasted spend.
ONGOING WORK
Laying the Groundwork for Long-Term Visibility and Inbound Growth
With the website launched and the foundation in place, we are now focused on ongoing SEO execution designed to build authority, relevance, and visibility across British Columbia.
Ongoing SEO Optimization
Continuous on-page optimization, content refinement, and internal linking to strengthen relevance for aggregate, crushing, and hauling searches.
Content Expansion
Developing service-focused and location-aware content to support commercial search intent and long-term SEO growth.
Geographic Coverage Expansion
Laying the groundwork for BC-wide and regional targeting, allowing the site to expand into specific service areas as authority builds.
Google Business Profile Setup & Optimization
Ongoing Google Business Profile optimization to support local visibility, trust signals, and future Map Pack performance.
Performance Tracking & Refinement
Monitoring search visibility, engagement, and on-site behavior to guide ongoing optimization decisions.
Google Ads Preparation
Preparing the site and service pages for future Google Ads campaigns, ensuring traffic is directed to conversion-optimized landing pages.
Services Used
The Core Services Powering Long-Term SEO Growth
To take Peak Mechanical from zero visibility to consistent inbound leads, we deployed a focused set of services designed to build authority, capture high intent searches, and convert traffic into calls. Each service played a specific role in strengthening their digital presence and accelerating growth in a competitive HVAC market.
Website Design & Development
A professional, conversion-focused website built from scratch to clearly communicate aggregate, crushing, and hauling services across British Columbia.
Ongoing Search Engine Optimization
Continuous on-page SEO, content refinement, and internal linking to improve relevance, authority, and long-term visibility.
Technical SEO Setup
Implementation of technical SEO best practices including crawlability, site speed, and clean structure to support scalable ranking growth.
Geographic Targeting Strategy
SEO framework built for BC-wide coverage, allowing expansion into regional and service-area targeting as authority grows.
Google Business Profile Management
Setup and ongoing optimization of the Google Business Profile to support local trust signals and future Map Pack visibility.
Paid Ads Readiness
Website and service pages structured to support future Google Ads campaigns, ensuring high-quality traffic and efficient conversions.
What to Expect When Working With Us
A Clear Process Built for Industry-Specific Growth
When you work with Mighty Men Webcrafters, you are not getting a generic agency package. Every strategy is built around your industry, your competition, and your growth goals. We take the time to understand how your customers search, what drives conversions in your market, and where competitors are winning or falling short.
You can expect clear communication, transparent reporting, and data-driven decisions at every stage. Our focus is not on vanity metrics, but on building marketing systems that generate qualified leads, consistent visibility, and measurable business growth.
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