Landscaping Case Study
How a Landscaping Company Rebuilt Its Presence and Achieved Page One Rankings
Emberstone Contracting entered the East Kootenays with no local visibility after relocating from Vancouver. Despite offering high quality landscaping and hardscaping services, they had no rankings, no regional authority, and no digital presence tied to their new service area. Competing against established local companies, they needed a website and brand built to convert and rank quickly.
We refined their brand identity, launched a modern landscaping website, and optimized the entire site for high intent local searches across landscaping, hardscaping, and property maintenance services. Through ongoing SEO, local landing pages, technical improvements, and content expansion, Emberstone established authority and became one of the most visible landscaping companies in the region.
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The Problem
Relocating to a New Market With No Local Rankings and No Brand Recognition
Moving a service business into a new region resets online visibility almost entirely. Search engines rely heavily on location signals, relevance, and trust. Without these elements, even experienced companies struggle to appear for competitive local searches.
After relocating to the East Kootenays, Emberstone Contracting had no digital footprint tied to the region. Their website and branding did not reflect their services locally, and competitors with established authority dominated landscaping, hardscaping, and property maintenance searches. Without local relevance, search visibility, or conversion focused structure, generating consistent leads was nearly impossible.
- No rankings for landscaping or hardscaping keywords in the East Kootenays
- No local authority signals to support Map Pack and organic visibility
- Website not optimized for regional service areas or intent driven searches
- Limited trust signals for homeowners unfamiliar with the brand
- Inconsistent lead flow during the transition into a new market
The Strategy
Rebuilding the Brand and Website to Win Landscaping Searches in a New Region
To compete in a new market, Emberstone needed more than visibility. They needed a brand and website that immediately communicated professionalism, trust, and service clarity. The strategy focused on rebuilding their digital presence from the ground up to support local authority, search relevance, and lead conversion across the East Kootenays.
By aligning branding, website structure, and SEO, we created a foundation designed to rank, convert, and scale as regional demand increased.
Brand Refinement
Updated visual identity and messaging to better position Emberstone as a professional landscaping and hardscaping provider.
Website Development
Built a modern, conversion focused website tailored to landscaping, hardscaping, and property maintenance services.
Local SEO Optimization
Targeted East Kootenays keywords, service specific pages, and location relevance to strengthen rankings across communities.
Technical Improvements
Improved site speed, mobile usability, and crawl structure to support performance and user experience.
Content Expansion
Added service focused content and local landing pages to grow visibility and authority over time.
The Result
From Unknown to One of the Most In Demand Landscaping Companies in the East Kootenays
With a strong brand, a conversion focused website, and ongoing SEO in place, Emberstone Contracting quickly gained traction in their new market. Visibility increased across competitive landscaping and hardscaping searches, leading to consistent inbound leads from homeowners throughout the region.
By focusing on local relevance, service clarity, and search intent, Emberstone was able to establish authority and maintain steady demand year round.
Top Rankings
Page one rankings for East Kootenay landscaping and related service searches
Page One Visibility
Strong visibility across multiple East Kootenay communities
Organic Lead Flow
A fully booked schedule with consistent demand since launch
Regional Coverage
Expanded presence across multiple East Kootenay communities
Sustained Demand
Consistent online visibility supporting year round business activity
Services Used
The Exact Services That Drove HVAC Visibility and Lead Growth
To take Peak Mechanical from zero visibility to consistent inbound leads, we deployed a focused set of services designed to build authority, capture high intent searches, and convert traffic into calls. Each service played a specific role in strengthening their digital presence and accelerating growth in a competitive HVAC market.
Local SEO
Targeted optimization focused on East Kootenay search intent, service specific keywords, and regional relevance to improve visibility across multiple communities.
Website Design & Conversion Optimization
A modern, conversion focused website built to clearly present services, reinforce trust, and support strong on page SEO performance.
On Page SEO
Full optimization of service pages, metadata, headings, internal linking, and content structure to align with high intent landscaping and hardscaping searches.
Content Expansion
Ongoing creation and refinement of service focused content to support rankings, authority, and long term visibility.
Technical SEO & Performance
Site performance improvements including speed optimization, mobile responsiveness, crawlability, and clean site architecture.
What to Expect When Working With Us
A Clear Process Built for Industry-Specific Growth
When you work with Mighty Men Webcrafters, you are not getting a generic agency package. Every strategy is built around your industry, your competition, and your growth goals. We take the time to understand how your customers search, what drives conversions in your market, and where competitors are winning or falling short.
You can expect clear communication, transparent reporting, and data-driven decisions at every stage. Our focus is not on vanity metrics, but on building marketing systems that generate qualified leads, consistent visibility, and measurable business growth.
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Local professionals need trust, visibility, and strong branding.
We help independent service providers outrank large competitors by improving their authority, Google Business Profile performance, and website conversions, giving them a stronger presence in their community.
Click to See the full list of trades and construction services
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