Our Case Studies
Real Results for Canadian Businesses Across Multiple Industries
Our case studies showcase real campaigns, measurable growth, and industry-specific strategies that help Canadian businesses increase visibility, generate qualified leads, and scale sustainably. Each example highlights how tailored websites, SEO, and digital marketing outperform generic approaches.
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Proven Performance
Marketing Strategies Adapted to Industry, Competition, and Search Behavior
Every industry has different search intent, different competition levels, and different conversion paths. Our case studies demonstrate how adjusting strategy based on market demand, geographic reach, and buyer urgency leads to stronger and more consistent results.
Industry-Specific Search Intent
We align keywords and content with how customers actually search when they are ready to hire.
Competition and Market Saturation
Strategies scale based on competition level, authority gaps, and ranking difficulty.
Geographic Reach and Location Strategy
Local, regional, and multi-location businesses require different SEO structures to compete.
Lead Quality Over Traffic Volume
We prioritize qualified leads, not vanity traffic that never converts.
What to Expect
Clear, Transparent Case Studies That Show Strategy, Execution, and Real Results
Our case studies are designed to give you real clarity, not vague success stories. Each breakdown shows where the business started, what challenges were holding them back, and why specific strategies were chosen. You will see how timelines, execution, and measurable outcomes connect, so you can understand what success realistically looks like for your industry.
Starting Position and Challenges
We outline the business’s initial visibility, rankings, and lead flow before any optimization began.
Strategy and Services Used
Each case study explains which services were used, why they mattered, and how they worked together.
Timeline and Execution
SEO and marketing take time. We show how progress unfolded, from early changes to long-term gains.
Results and Key Takeaways
You will see measurable improvements, performance highlights, and insights that apply across industries.
Local SEO Case Study
Scott Wills Tree Service: Dominating Local Searches Across the East Kootenays
From low visibility to owning the top spots for “tree removal,” “arborist,” and emergency tree services.
“Got us to the top rank of Google. Very easy to work with and very professional. 100 perfect recommend!!”
Scott Wills Tree Service had decades of trust in the East Kootenays but their website wasn’t showing it. Before working with us, they averaged just 5–10 calls or form submissions per month (somtimes less), their rankings were buried beneath competitors, and their old website design made it hard for customers to find the services they needed most.
They came to MightyMen Webcrafters with one goal:
Get more visibility, get more calls, and finally dominate local searches for tree removal and arborist services.
We completely rebuilt their website with a modern, conversion-focused layout and added fully optimized service pages for tree removal, tree trimming, stump grinding, dangerous tree removal, and more. Then we executed an aggressive SEO strategy: technical cleanup, internal linking, speed optimization, local city pages, Google Business Profile optimization, and targeted Google Ads to fuel even faster results.
The impact was immediate and undeniable.
Results
Within weeks of launching the new site and SEO improvements, Scott Wills saw dramatic growth:
• Top 3 rankings for “tree removal Cranbrook”, “arborist Cranbrook”, “emergency tree service” and core tree service keywords
• Expanded visibility across Cranbrook, Kimberley, Fernie, and surrounding communities
• Massive jump in leads, reaching a record 80 calls/submissions in their best month
• Map Pack dominance, outranking long-time competitors who previously held those spots
• More emergency service requests and inbound high-intent customers
This is what happens when a reputable company finally gets the digital presence it deserves.
HVAC Case Study
Peak Mechanical: From No Online Presence to a Top HVAC Leader in Cranbrook
Launching from zero and rising to the top three for “HVAC Cranbrook,” “furnace repair,” and emergency HVAC services.
Peak Mechanical came to us as a brand-new HVAC company with no online presence. No website, no rankings, no Google Business Profile visibility, nothing. In an industry dominated by long-established competitors, they needed to break into the market fast and start generating real HVAC leads immediately.
We built their digital foundation from scratch. First, we set up and optimized their Google Business Profile. Then we launched a fully optimized HVAC website designed to rank for the highest-value searches in Cranbrook — including HVAC services, furnace repair, AC installation, emergency HVAC repair, and more. From there, we executed ongoing SEO, technical optimizations, local landing pages, review generation, and continual content expansion.
The results exceeded expectations.
Results
After consistent SEO work and optimization, Peak Mechanical achieved:
• Top rankings for competitive keywords like “HVAC Cranbrook” and “furnace repair Cranbrook”
• Multiple page-one positions for long-tail keywords such as “emergency furnace repair Cranbrook”
• Rapid growth in Google Business Profile visibility, climbing into the Top 3 Map Pack
• A surge of 5-star reviews, boosting credibility and conversions
• A fully booked schedule, the business has been consistently busy since launch
Peak Mechanical went from invisible to one of the most dominant HVAC companies in the region, all through strategic SEO and a strong digital presence.
“Austin and Mark created my website and did a fantastic job!! They are always there to answer any questions we have and very knowledgeable! 10/10 recommend them!”
Contractor Case Study
Emberstone Contracting: Rebuilding Their Online Presence After Relocating to the Kootenays
From starting fresh in a new region to ranking for “East Kootenay landscaping” and staying fully booked year-round.
Emberstone Contracting came to us during a major transition. After relocating from Vancouver to the East Kootenays, they had no local online presence, no rankings, and no visibility for the landscaping keywords that mattered in their new service area. To break into a competitive market, they needed a strong brand identity and a website built to convert.
We refined their branding, developed a modern website tailored to their services, and optimized the entire site for high-intent local searches, including landscaping, hardscaping, property maintenance, and East Kootenay–focused keywords. From there, we executed ongoing SEO, local landing pages, technical improvements, and content expansion to help them establish authority in the region.
The results quickly spoke for themselves.
Results
After consistent optimization, Emberstone achieved:
• Top rankings for competitive searches like “East Kootenay landscaping”
• Page-one visibility for related service terms across multiple communities
• Strong Google Business Profile growth and a steady increase in local visibility
• A reliable stream of organic leads from homeowners across the region
• A fully booked schedule, they have remained busy year-round since moving
Emberstone went from completely unknown in the Kootenays to one of the most in-demand landscaping companies in the area, entirely through strategic SEO and a clear, conversion-focused online presence.
Helping Canadian businesses grow City by city
Whether you’re in a small town or a major city, our websites and SEO systems are designed to bring you more calls, more traffic, and more local visibility. Select your location below.
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What Affects Your SEO Pricing
Every Business is Different and Your SEO Plan Should Be Too
SEO pricing isn’t one-size-fits-all. It depends on factors that are in your control and others that are shaped by your market, competition, and goals. This section breaks down the biggest influences so you understand how your investment is determined.
Factors You Can Control
Your Content Volume and Frequency
Publishing more high-quality content helps you rank faster, especially in competitive industries.
Your Website Structure and Current Setup
A fast, clean, technically sound site reduces the work needed to start ranking.
Your Business Goals and Targets
Aggressive growth requires more content, more optimization, and more monthly work.
Your Local Activity and Review Engagement
The speed at which you gather reviews, update your Google Business Profile, and post fresh content affects results.
Your Geographic Expansion Goals
Targeting one city, multiple cities, or entire provinces changes the amount of content and optimization required.
Your Backlink Budget
You control how much you invest into building authority through backlinks, which heavily impacts speed and ranking power.
Factors You Can't Control
Industry Competition Levels
Some industries are simply more competitive, requiring more time and resources to outrank competitors.
Competitor Domain Authority and Backlink Strength
If competitors have strong backlink profiles, you need more authority to beat them.
Keyword Difficulty and Search Volume
Some keywords are harder to rank for and require more content and optimization to win.
Local Market Density
Areas with more businesses competing for the same services take longer to break into.
Google Algorithm Changes
Algorithm updates can shift rankings unexpectedly and require ongoing adjustments.
Competitive Landscape of Targeted Locations
Even if you choose the cities, you don’t control how strong the competitors are within those locations.
SEO & Digital Marketing for Canada’s Hardest-Working Industries
We help service-based businesses rank higher, get more calls, and dominate local search in some of Canada’s most competitive industries. From trades to home services to professional sectors, we build industry-specific SEO systems, high-converting websites, and targeted digital marketing strategies that help real businesses outperform their competitors and stay fully booked.
Built for businesses that rely on steady local demand.
We help trades and construction companies rank for high-intent keywords in their city and generate consistent inbound leads through Local SEO, Google Ads, and conversion-focused websites.
Click to See the full list of trades and construction services
For service businesses that win or lose on visibility.
We optimize for the searches that drive revenue — emergency services, installations, repairs, seasonal services, and maintenance, and build Local SEO systems that put home service companies in the Top 3 Map Pack and keep them there.
Click to See the full list of trades and construction services
Local professionals need trust, visibility, and strong branding.
We help independent service providers outrank large competitors by improving their authority, Google Business Profile performance, and website conversions, giving them a stronger presence in their community.
Click to See the full list of trades and construction services
Local professionals need trust, visibility, and strong branding.
We help independent service providers outrank large competitors by improving their authority, Google Business Profile performance, and website conversions, giving them a stronger presence in their community.
Click to See the full list of trades and construction services
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Take Control of Your Rankings and Traffic Today
Stop losing customers to competitors with better SEO. Our team of experts builds high-converting websites, optimizes for local and national search, and drives more calls, leads, and sales for service-based businesses across Canada.
Fill out the form now to get a comprehensive SEO audit, personalized recommendations, and a clear roadmap to grow your business online.